Why West?

Print Marketing

In the course of visiting several high schools in the West Valley of Phoenix, the New College Recruitment Team was repeatedly asked by prospective students, “Why should I go to West campus instead of Tempe?” We designed this marketing piece to answer that very question. With a wide variety of different reasons for a student to choose West campus for their collegiate experience, we developed this to resemble a paint swatch found at any home improvement store. Strategically laid out on our tables at college fairs and community events, the “Why West?” swatch book was a big hit, as students and parents alike flipped through the swatches to see all that awaited them at ASU’s West campus.

Why West Campus?