Fall Sparky Yield Box
To complete the marketing campaign targeting prospective fall 2018 students, this yield box was stuffed with a plush Sparky doll, including instructions for the prospective students to share their adventures with Sparky on social media, tagging @ASUNewCollege in the process.
I created the strategy, design, and messaging for this final step in the campaign. The goal was to begin building a community among New College’s prospective freshman class, connecting the students to each other, the college, campus, and the ASU brand, in order to meet the aggressive goal of 12% enrollment growth over 2017. As of April 2018, New College is on track to achieve 20% growth with their 2018 freshman class.